SURPRISED at the "HUGE" spending on coffee visits by Vietnamese people

Each customer is willing to spend 41,000 – 70,000 VND for a SINGLE coffee visit in 2023, this number is increased compared to 2022 despite economic difficulties.

According to the Culinary Business market report in Vietnam in 2023 conducted by iPOS.vn with nearly 3,000 units in the F&B industry participating in the research, despite the difficult economy, up to 79.6% of businesses said that they are having a good business development trend and have enough resources to develop in the near future. Of these, 51.7% of food and beverage stores plan to expand their scale.

SURPRISED at the “HUGE” spending on coffee visits by Vietnamese people

As for spending in 2023, research results show that spending will continue to increase by 5-10% compared to 2022. Spending on coffee alone accounts for a “not small” amount of that amount. . The most popular number is around 41,000 – 70,000 VND, with nearly 60% of survey participants saying they are willing to spend from 41,000 VND/time to go to coffee. 14.3% of people said they spend 70,000 VND/time to have coffee and chat with friends.

Compared to enjoying coffee at the shop, spending on ordering coffee/milk tea to take home is lower. About 36% of participants said they regularly order takeout drinks to enjoy at home. Accordingly, income level is the most decisive factor in intention and willingness to pay for ordering drinks, especially online drinks. Groups with high incomes of 20 million VND or more have more “aggressive” spending than people with incomes of 11-20 million VND and other income groups.

Notably in recent years, the trend of choosing coffee shops to study and work in addition to chatting at many coffee shops has become increasingly popular. This brings growth in spending on coffee trips among Vietnamese people.

The coffee category has also witnessed a fever recently, due to the continuous increase in coffee bean prices due to many external causes, affecting the price of finished coffee and coffee products in general. shared. However, spending on coffee still saw a slight increase, bringing a positive outlook for coffee sellers and suppliers in Vietnam.

With rising prices in the current economic situation, the solution to save costs is to enjoy coffee at home. This not only saves time, is convenient, but most of all, consumers can adjust the flavor of their coffee to suit their own taste. And the SOLA FREEZE DRIED instant coffee line is a great choice that not only helps save costs and time, but also gives consumers a UNIQUE, DIFFERENT and extremely DELICIOUS coffee flavor. Buy now at Zalo: 0906931327 or visit the product link below to bring home your coffee friend to energize your dynamic working days!
What about you? Do you know how much you spend on coffee shops?

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MINH PHAT International Coffee Company

Address: 154/4 Ly Chinh Thang, Vo Thi Sau Ward, District 3, Ho Chi Minh City